In today’s digital age, marketing cannot be successful without the right technologies to support it. Marketing automation systems that centrally distribute marketing communications such as email, social media, pay-per-click ads, etc. are cost efficient and crucial for analyzing results. Wouldn’t you like to know how many potential customers in your target market visited your website today—and who they are? Do you want to know who opened your emails? And who reacted to your social media? Most importantly, wouldn’t you like to give your sales team a global digital behavioral score for each potential customer, so they would know how to prioritize their lead contacts, and could collaborate with marketing to help nurture those contacts?
This is the powerful data that marketing automation systems will bring you. Frost-Johnson Medical Marketing works with all of the major marketing automation vendors, and will help you select the automation services that best fit your needs and integrate with your CRM.