If you are considering a substantial investment in developing new markets, with new or existing products, or increasing current products’ market share, consider us an extension of your executive, marketing or business development teams. We are creative yet pragmatic healthcare technology thought leaders who identify revenue opportunities and assist you in developing and executing revenue-driving strategies.
How do those strategies become reality? We work energetically with your internal teams as partners, complementing their areas of expertise in a collaborative process, resulting in a successful project driven by external expertise and internal pride of ownership.
Beth Frost-Johnson
Senior Consultant
Beth works with healthcare provider and technology companies to increase market share and enter new markets that deliver new revenue streams for her clients. A serial entrepreneur, Beth was a founding member in a healthcare technology start-up company, ThinkMed, and served as its VP-Business Operations, and grew the company to a successful divestiture after five years. For eight years she served as VP- Strategic Marketing for Merge Healthcare, a radiology software firm where she launched the most successful eCommerce channel in the radiology industry. On the provider side, Beth has served as Vice President -Marketing for Ministry Corporation, a multi-hospital system and as VP-Business Development for Advanced Healthcare, a large multispecialty group practice. In the latter role she was responsible for developing and managing all new lines of business, including an Ambulatory Surgical Center, Sports Medicine and Occupational Medicine Programs, and the first Walk-In Clinics in the state of Wisconsin. Beth studied Communications at the University of Wisconsin.
Dan Early
Senior Consultant
With a depth of business acumen, Dan is an executive of an award-winning web and social media development firm. He is an experienced technology and communications professional with extensive Internet experience in the travel industry, healthcare, entertainment and consumer-retail services. Dan has over fifteen years of experience in designing, developing and maintaining computer, communication networks and internet services. He has a Bachelors of Science degree and a Masters of Business Administration degree from Marquette University.
Mark Roller
Senior Consultant
We think Mark is a genius, but that’s just us. Mark oversees creative services for a an award-winning web and social media development firm and brings over thirteen years of web creative experience to our clients. Mark is actively involved with every client’s creative, marketing and technical processes to ensure quality website development and client relationships. Mark and his creative team have received awards from the Web Marketing Association, Graphic Design USA, Yahoo! Internet Life's Gold Star Site Award, PC Magazine's Top 100 Web Sites Award, and the International Davey Awards.
Mary Burrell
Senior Consultant
Mary leads sales and business development for pharmaceutical, biopharma and medical device companies both large and small. Mary has extensive experience with business to business sales and establishment of strategic long term partnerships in healthcare markets. She spent 11 years with Merge Healthcare leading business to business sales, the last 3 years as Director of Business Development. Most recently, she provided sales support for a start-up healthcare organization while starting her own services business for women. Mary began her career with GE Medical Systems as a software engineer, holding several leadership positions during her 10 year tenure. She has an MBA from Marquette University and a B.S. in Computer & Communications Sciences from The University of Michigan.
Beth Strohbusch
Senior Consultant
Beth has deep experience helping companies address challenges of positioning, lead generation, and business development. With a keen ability to quickly synthesize and leverage information for strategic advantage, she excels in developing creative approaches with public relations and marketing communications. Beth served as Ektron’s director of PR, then director of European PR and marketing. She joined as the company’s tenth employee and over five years helped grow this software vendor to $9+ million with 70+ employees. Beth also served as PR director for the start-up health information technology company, ThinkMed, after spending 10 years in marketing and PR for hospitals and health systems. Today she serves a range of clients, both privately held and publicly traded, predominantly in healthcare and technology sectors. Beth has a Bachelor of Science degree in Journalism from the University of Wisconsin-Madison.
Heidi Stetter
Senior Consultant
Heidi is a marketing communications professional with a management career spanning 20+ years. She is responsible for producing innovative and versatile marketing communications plans for healthcare companies, most recently Merge Healthcare. Her success is directly attributed to her aggressive and organized approach, exceptional communication skills and consistent record of exceeding expectations. She possesses outstanding strategic planning and project management proficiency, along with proven ability to multi-task, promote teamwork and quickly develop strong client relationships. Heidi holds a Bachelor of Arts degree in Communications from the University of Wisconsin – Whitewater.
